Design We Love: Smart Design
Dwell recently posted a video about Smart Design: a product, interactive and brand design company with offices in NYC, San Francisco and Barcelona. In the video Smart Design principals talk about the design process, specifically surrounding a project about public bathrooms in NYC. The cool thing about this video is how end users are integrated into the design process. The designers at Smart Design, like other great designers, ingrain the opinions and thought process of the end users into their own heads when designing something, increasing the success rate of the project tenfold. We always love learning how designers think, so we can be better building partners on Integrated Project Delivery projects.